What the f@#!

Wendy brandes is the designer behind the swear ring set, which dates back to 2008. These rings have been around for years, ranging from different expressions. They differ from gold to silver. This summer double rings and four collective rings have been very popular. Freedom @ Topshop have their own collection of swear jewellery, but are they too similar to designer Wendy Brandes. Wendy admits letter and word jewellery has been around for years and she is not an original designer, trends and styles tend to recycle. But in the last few years she has brought more attention to this product. Most designers copy other people it's the way fashion works. But most designers put their own spin on it to make it a little different, which makes it their own. The cost of Wendy's rings are around $380 and Topshop's are only £14.00 so they are more affordable. Wendy is a independent designer so this is why these costs are so high. Wendy would love to collaborate with a high street retailer to sell jewellery at a lower reasonable rate. But no one has come knocking at her door. Freedom @ topshop have obviously taking a liking to these designs so why copy, why not collaborate. We would love to hear your views on this. Let us know what you think.

Wendy's swear ring set

(image source: Wendy brandes)

Topshop's swear ring set

(image source: topshop)

VV Brown wearing Wendy's ring set in a edtorial photoshoot

(image source: Wendy brandes)

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