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Wednesday, 30 January 2013

TOPSHOP hits LA LA town

The Fashionistas of Los Angeles prayers have been answered, Topshop are spreading its wings across the USA to Los Angeles, this will be Phillips Greens 4th store to open in USA. Having wonderful locations such a NYC, Chicago and Las Vegas. The store will open in February 2013 but their has been talks that Rick Caruso the owner of The Grove would like to open it as early as November 2012. Topshop has a great location of Los Angeles the lovely Grove, The Grove is a cute part of Los Angeles just imagine a Disney atmosphere with high-street stores. It's so quaint with a double decker trolly going up and down the Main Street. It will take over the BananaRepublic store. Whilst in America, when talking to Americans they are still learning about Topshop and its developing into a big brand. Los Angeles is a great location for Topshop as it will be its first store on the west coast, so the whole of California will flock towards The Grove to get there Topshop Fix. The grove is home to the tv show "Extra" remember heart throb "Slater" Mario Lopez from "Saved by the bell" he hosts the popular day time chat show. This will grab a lot of free exposure for Topshop as it will be in prime shot. The show films twice a day and 1000's of people visit The Grove to see celebs appear on the chat show. Which again will bring in the customers. Rumour has it that "Demi Lavato" is set to be the new face of Topshop when the store opens @ The Grove. Demi is a huge fan of the brand and has been seen in numerous Topshop outfits.
Eager fashionistas of LA you don't have to wait until February to visit the store. Phillip Green has opened a pop up store on Melrose on the corner of Edinburgh. It's opposite a store which is owned by three famous sisters who go by the name of Kardashian, who have also collaborated with another Arcadia store Dorothy Perkins. To Me and Amy's disappointment the Topshop popup store on Melrose is only available by appointment and only having a short trip to LA we didn't have time. Also we think our Topshop cards would have been maxed out. 






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